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An idea I have for my book is to do a 'book' that folds out. Technically its not a book, its more like a poster. It will be 4 seperate sections joined in the middle. Each section will consist of a series of folds. 2 of the sections i.e. Yellow and Green Will lie on top of the middle square and blue and red would lie below it, this would allow it to fold properly considering the size of the sections once they have been folded.
Each time you unfold one of the pages a new word from the word assocation game would be revealed. So in a sense you are playing it as you go along. The numbers and arrows on yellow section of the illustration depict the order in which you should unfold it - you would fold the other sections in the same order but only after you finish the first section... so it would be number 14...15...16...17 etc. - I might include arrows and numbers on the back of each fold to guide the user along.